HOLOGRAPHY MADE SIMPLE, HOLOGRAPHY MADE AFFORDABLE
WHAT IS HOLOBRANDS?
HoloBrands is the world's largest selection of stock image holograms
developed specifically for advertising and promotional use. HoloBrands delivers its
holograms on a wide-array of high quality promotional products, and offers product
customization through the incorporation of logos, ad copy, slogans or line art. HoloBrands
Stock Image holograms have all the impact of fully-custom holography, without the high
set-up costs and lengthy turn-around times. All HoloBrands holograms and most of our
products are made entirely in the USA.
WHAT IS A HOLOGRAM?
Holography is the Nobel award winning science of recording the light
waves emitted from a laser as they are reflected off of an object. The recorded image is a
hologram, which, when reilluminated and viewed under ordinary light, presents a true three
dimensional recreation of the original object. For the observer, the perception is
virtually indistinguishable from reality.
ARE PICTURES THAT SWITCH FROM ONE IMAGE TO ANOTHER HOLOGRAMS?
Usually not, although they can be. Most double-image pictures
are created using lenticular optic technology, not holography. Lenticular images
(sometimes refered to as magic motion pictures) have a ridged surface and as
a result are relatively thick. HoloBrands does not offer lenticular products or
images, however, if fully-custom holography is within your budget, and you are
interested in combining 3D holography and two channel imagery, we can probably
accomodate you. E-mail
your specific needs and we'll respond with the details.
CAN HOLOGRAMS BE ENLARGED OR REDUCED?
Unfortunately, for both HoloBrands Stock Image and most fully-custom
holograms, the answer is no. Holograms maintain an exact one-to-one ratio with the artwork
used to create them. Our holograms can, however, be cropped down to smaller sizes-as long
as the subject matter lends itself to eliminating a portion of the image. If you are not
sure how a particular image will appear when cropped to suit a specific product, please
ask your HoloBrands sales representaive for assistance.
WHAT ARE SECURITY HOLOGRAMS AND WHY ARE THEY SECURE?
Security holograms are used to prevent counterfeiting, or to otherwise
authenticate the products to which they are affixed. The most commonly recognized form of
security holograms can be found on Mastercard and Visa credit cards. Holograms are
noteworthy in this regard, since they are both costly to produce and extremely difficult
to duplicate. You¹ll find a good example of a custom security hologram in the section on
custom holography which follows.
WHAT ARE SOME OF THE MAIN PROMOTIONAL USES OF HOLOGRAMS?
Besides adorning the wide range of products listed in this website,
holograms are frequently used as embellishments on printed media such as magazine covers,
paperback books, brochures, direct mail pieces, and pocket folders. Other interesting
options include CD covers, school yearbooks, and product packaging.
WHAT ARE THE MINIMUM QUANTITIES REQUIRED FOR CUSTOM HOLOGRAMS?
Though there are no absolute minimum volumes for custom holography,
the rule of thumb is that projects whose hologram budget is under $10,000(t)
are more cost effective if stock image holograms are used.
IS THERE MORE THAN ONE TYPE OF HOLOGRAM?
For advertising and promotion, holograms are most often one of the
following reflection types: DCG, photo polymer or embossed. DCGs are high priced glass
holograms used mostly for watches and jewelry. Embossed holograms are the silvery, rainbow
colored images for which HoloBrands is best known. The photo polymer type have a
greengold hue which, while visually exciting, are more expensive and less versatile
than embossed holograms.
ARE THERE "FULL-COLOR" HOLOGRAMS?
Most embossed holograms are created as a "rainbow,"
so that each holographic element in an image will shift through the entire visible
spectrum as the image is moved. Using the latest technology, we now have the
ability to color tune holograms. Under ideal viewing conditions and at one particular
angle, a color tuned hologram will closely replay the colors in the original
scene (check out the Shakespeare, Blooming Rose, and Flower images).
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