Holography is the Nobel award winning science of recording the light waves emitted from a laser as they are reflected off of an object. The recorded image is a hologram, which, when reilluminated and viewed under ordinary light, presents a true three dimensional recreation of the original object. For the observer, the perception is virtually indistinguishable from reality.

Usually not, although they can be. Most double-image pictures are created using lenticular optic technology, not holography. Lenticular images (sometimes refered to as magic motion pictures) have a ridged surface and as a result are relatively thick. HoloBrands does not offer lenticular products or images, however, if fully-custom holography is within your budget, and you are interested in combining 3D holography and two channel imagery, we can probably accomodate you. E-mail your specific needs and we'll respond with the details.

Unfortunately, for both HoloBrands Stock Image and most fully-custom holograms, the answer is no. Holograms maintain an exact one-to-one ratio with the artwork used to create them. Our holograms can, however, be cropped down to smaller sizes-as long as the subject matter lends itself to eliminating a portion of the image. If you are not sure how a particular image will appear when cropped to suit a specific product, please ask your HoloBrands sales representaive for assistance.

Security holograms are used to prevent counterfeiting, or to otherwise authenticate the products to which they are affixed. The most commonly recognized form of security holograms can be found on Mastercard and Visa credit cards. Holograms are noteworthy in this regard, since they are both costly to produce and extremely difficult to duplicate. Youıll find a good example of a custom security hologram in the section on custom holography which follows.

Besides adorning the wide range of products listed in this website, holograms are frequently used as embellishments on printed media such as magazine covers, paperback books, brochures, direct mail pieces, and pocket folders. Other interesting options include CD covers, school yearbooks, and product packaging.

Though there are no absolute minimum volumes for custom holography, the rule of thumb is that projects whose hologram budget is under $10,000(t) are more cost effective if stock image holograms are used.

For advertising and promotion, holograms are most often one of the following reflection types: DCG, photo polymer or embossed. DCGs are high priced glass holograms used mostly for watches and jewelry. Embossed holograms are the silvery, rainbow colored images for which HoloBrands is best known. The photo polymer type have a green‚gold hue which, while visually exciting, are more expensive and less versatile than embossed holograms.

Most embossed holograms are created as a "rainbow," so that each holographic element in an image will shift through the entire visible spectrum as the image is moved. Using the latest technology, we now have the ability to color tune holograms. Under ideal viewing conditions and at one particular angle, a color tuned hologram will closely replay the colors in the original scene (check out the Shakespeare, Blooming Rose, and Flower images).